Comfort evolved: A more functional Sacco
We have taken a 50-year old artefact and infused it with modern elements to fit an Asian lifestyle. Bean bag? The origins "In an era...
Lovemarks Effect: Product Design Edition
The Attraction Economy propagates connecting to consumers authentically, through compelling emotional experiences encoded in Mystery, Sensua
Product design 101: How to build a product
To move into the realm of existence, a novel idea is ought to undergo the creative process of design – a broad term that can be,...
How to crowdfund your product idea: querying Indiegogo
We looked at a sample of 104 campaigns in the category of Technology, all of which (except for one) ran during the last couple of years. In
People-inspired product design: guide to successful ideation
We view product design as the preponderant part of development and promote an integrated approach that underlies people-inspired product des
The Story of a Tape Measure: How to sell the inconspicuous
Their inspiration? Redesigning tradition. Measuring, they say, has been an everyday essential for as long as intelligent human beings lived.
Visualisation: How to sell a new product concept
A picture is worth a thousand words, you must have heard. Because, really, attention spans these days are worth close to nothing. A prospect
Good design only, please
The world has never been more conscious about appearances and style than it is today. Aside from clothing, homes, gadgets and vehicles – all
Winning at crowdfunding: Fundraising for product development
For new creators, the crowdfunding game may seem puzzling, and winning at it – daunting. But we say there are just three P’s to keep in mind
User experience. In product design.
We think in many ways this particular form of UX relates to the very definition of “product design”: product design includes actively imagin