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COOLWARES LAB

Infusing products with meaningful design
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    The Story of a Tape Measure: How to sell the inconspicuous

    The Story of a Tape Measure: How to sell the inconspicuous

    Their inspiration? Redesigning tradition. Measuring, they say, has been an everyday essential for as long as intelligent human beings lived.
    Recent Posts

    Comfort evolved: A more functional Sacco

    Lovemarks Effect: Product Design Edition

    Product design 101: How to build a product

    How to crowdfund your product idea: querying Indiegogo

    People-inspired product design: guide to successful ideation

    The Story of a Tape Measure: How to sell the inconspicuous

    Visualisation: How to sell a new product concept

    Good design only, please

    Winning at crowdfunding: Fundraising for product development

    User experience. In product design.

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