To move into the realm of existence, a novel idea is ought to undergo the creative process of design – a broad term that can be, purposefully vaguely, defined as "taking something from its existing state and moving it to a preferred state". Here is a brief rundown of how it takes place at CoolWares Lab. It all starts fairly simply, with the client providing us a brief on her product idea. The brief ideally contains essential requirements and constraints but if anything is missing, we talk to the client and document information ourselves. Then comes the all-important research step which fuels initial brainstorming sessions. First and foremost, we make use of our prior experience if relevant.
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