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![How to crowdfund your product idea: querying Indiegogo](https://static.wixstatic.com/media/73a71b_cdcc0ef72429464583275c7b4551d8e3~mv2_d_2992_2000_s_2.jpg/v1/fill/w_648,h_433,fp_0.50_0.50,q_90,enc_auto/73a71b_cdcc0ef72429464583275c7b4551d8e3~mv2_d_2992_2000_s_2.webp)
How to crowdfund your product idea: querying Indiegogo
We looked at a sample of 104 campaigns in the category of Technology, all of which (except for one) ran during the last couple of years. In
![The Story of a Tape Measure: How to sell the inconspicuous](https://static.wixstatic.com/media/73a71b_e6903230220c4a079a87f30396277542~mv2.png/v1/fill/w_648,h_365,fp_0.50_0.50,q_95,enc_auto/73a71b_e6903230220c4a079a87f30396277542~mv2.webp)
The Story of a Tape Measure: How to sell the inconspicuous
Their inspiration? Redesigning tradition. Measuring, they say, has been an everyday essential for as long as intelligent human beings lived.
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![Winning at crowdfunding: Fundraising for product development](https://static.wixstatic.com/media/73a71b_c928b50031ae46b1a01066ed9adda3f0.jpg/v1/fill/w_648,h_432,fp_0.50_0.50,q_90,enc_auto/73a71b_c928b50031ae46b1a01066ed9adda3f0.webp)
Winning at crowdfunding: Fundraising for product development
For new creators, the crowdfunding game may seem puzzling, and winning at it – daunting. But we say there are just three P’s to keep in mind